India’s D2C market has witnessed exponential growth in recent years, driven by factors such as increased internet penetration, the expansion of digital infrastructure, and the growing influence of millennials. With more than 800 D2C startups operating in the country, the potential for this market is immense.
The rise of the Direct-to-Consumer (D2C) model in India has revolutionized the way businesses connect with consumers. This transformative approach allows brands to bypass traditional retail channels and directly engage with their target audience, resulting in better products, competitive prices, and exceptional customer experiences.
One of the prominent sectors within the D2C landscape is the fashion and clothing industry, which dominates the market due to its significant growth prospects. The Indian fashion industry is projected to reach a value of $43.2 billion by 2025, making it an attractive space for D2C fashion startups to thrive. These brands offer unique and trendsetting clothing options while maintaining affordable prices and direct customer interaction.
However, the D2C phenomenon is not limited to fashion alone. In various sectors, such as personal care, home decor, technology, and food and beverages, innovative brands are disrupting the market with their distinct offerings. They prioritize sustainability, transparency, and customer satisfaction, setting themselves apart from traditional retailers.
What sets D2C brands apart is their ability to build strong relationships with consumers. By directly engaging with their customers, they gain valuable insights into their preferences, needs, and pain points. This customer-centric approach allows them to tailor their products and services accordingly, providing an unparalleled level of customization and personalized experiences.
As the D2C market continues to evolve, we at ScoreKyaHua.Com are dedicated to bringing you the latest updates on the best D2C brands in India. Our work in progress list serves as a guide, highlighting the most promising brands that have caught our attention so far. We will delve deeper into each brand, exploring their unique features, brand stories, and the reasons behind their success.
Stay tuned as we uncover the innovative strategies, disruptive products, and exceptional customer experiences offered by these D2C brands. Our goal is to keep you informed about the dynamic landscape of Indian retail and empower you as a consumer by showcasing the best D2C options available.
The Best D2C brands in India in 2023 list by Team Score Kya Hua .Com
AMAARA HERBS
Amaara Herbs, a prominent D2C brand, specializes in crafting and distributing premium-grade herbs and herbal teas both within India and across the globe.
Its main office situated in Delhi, India, the company boasts a dedicated team of 17 employees. Established in 2018 by Rupan Oberoi, Amaara Herbs has been steadily growing under his leadership as the CEO of the brand.
AMALA EARTH
Amala.Earth, an innovative direct-to-consumer (D2C) lifestyle brand hailing from India, is transforming the landscape of sustainable product shopping.
Established in 2020, Amala.Earth proudly presents a captivating collection encompassing fashion, home décor, and lifestyle essentials.
Committed to their vision, the brand strives to bridge the gap between sustainable products and the wider audience by ensuring accessibility and affordability for all.
AndME
AndME, an Indian direct-to-consumer (D2C) brand, caters to the diverse needs of women encompassing menstrual health, fitness, beauty, and mental well-being.
Headquartered in Bengaluru, Karnataka, India, AndME operates as a private company. Since its establishment in 2017, the brand has grown steadily with a dedicated team of six employees.
AndME was founded by Ankur Goyal, who serves as its Founder and CEO.
Since its inception, AndME has garnered significant attention and support, securing a notable funding of $1.4 million.
With Ankur Goyal at the helm, AndME continues to make strides in empowering women and addressing their unique requirements in the realms of menstrual health, fitness, beauty, and mental well-being.
ANVESHAN
Anveshan is a renowned D2C brand that has established a prominent platform, headquartered in Bengaluru, Karnataka, India, for farmers to effectively market their products to health-conscious consumers who prioritize both well-being and nutrition.
With a current team of 55 employees, Anveshan was founded in 2019 as a private company. The brand’s founders, Akhil Kansal, Kuldeep Parewa, and Aayushi Khandelwal, have played instrumental roles in its success.
In 2018, serial entrepreneur Saurav Patnaik and former FirstCry executive Vivek Singh founded Anveya Living, a D2C startup that specializes in offering sustainable hair and skin care products.
Anveya launched its flagship products, Colorisma and Curlvana, along with the introduction of the gold acne kit in 2022, expanding its product range. The fiscal year 2022 proved fruitful for the startup, achieving a revenue of approximately INR 11.7 Cr.
Continuing its growth trajectory, the Bengaluru-based startup aims to generate a revenue of INR 45 Cr in 2023. To further diversify its offerings, Anveya has incorporated additional hair care products into its portfolio.
In February 2022, Anveya successfully secured INR 8 Cr in a seed funding round from the esteemed venture capital firm, Rukam Capital, enabling the brand to pursue its expansion plans and bolster its market presence.
AQUA LOGICA
Aqua Logica D2C is a distinguished Indian online retail brand specializing in a diverse selection of premium home products, with a primary emphasis on water purifiers.
Since its establishment in 2019, Aqua Logica has achieved the notable distinction of being India’s pioneering online-exclusive brand for water purifiers, catering directly to consumers.
The brand’s commitment to delivering excellence is evident through its offerings, which boast exceptional quality, unrivaled performance, and captivating designs.
Aqua Logica has quickly gained a reputation as a trusted provider of cutting-edge water purifiers, meeting the needs and preferences of discerning customers.
ARATA
Arata stands as an authentic D2C brand specializing in personal care products, catering to the Indian market.
With its headquarters located in New Delhi, India, the brand was established in 2018 and operates as a private company.
The two visionary Founders, Dhruv Madhok and Dhruv Bhasin, laid the foundation of Arata, infusing their passion and dedication into creating high-quality personal care offerings.
Since its inception in 2018, Arata has been on an upward trajectory, securing an impressive $1.5M in funding shortly after its launch.
Leading the charge as the CEO is Dhruv Madhok, who continues to drive Arata’s growth and success, staying true to the brand’s commitment to providing genuine and trustworthy personal care solutions.
ATOMBERG
Atomberg, a pioneering D2C brand, specializes in the production of energy-efficient ceiling fans and related equipment. Notably, they were the first in India to introduce BLDC (Brushless Direct Current) technology, allowing their fans to consume up to 70% less power compared to conventional fans.
These innovative fans come with various features including sleep mode, timer, and air quality mode, enhancing user experience.
Headquartered in Mumbai, Maharashtra, India, Atomberg operates as a private company and currently employs a team of 457 dedicated professionals. The brand was founded in 2012 by Manoj Meena and Sibabrata Das, driven by their passion for developing energy-saving solutions. Atomberg’s product range extends beyond fans to include mixer grinders, catering to diverse customer needs.
Atomberg’s commitment to innovation and sustainability has attracted notable investments. In 2021, the series B funding round saw a significant investment from KA Enterprises, led by Deepika Padukone.
This was followed by a successful series C round in May 2023, securing an additional $86 million in funding. Notable investors in Atomberg include A91 Partners, Survam Partners, Trifecta Capital, Whiteboard Capital Fund, Temasek, and Steadview Capital.
With a widespread presence, Atomberg boasts an extensive network of 400 service centers throughout India. Their impressive growth is further reflected in their annual revenue rate, which stood at INR 300 crore during their latest fundraising period.
Atomberg continues to make strides in the industry, offering energy-efficient solutions while delivering exceptional customer service.
Avni
Azani Care
BABYCHAKRA
Bamboo India
Bansiwala
Bare anatomy
Bare Body Essentials
BEARDO
BEBODYWISE
Beco
Bella Vita Organic
BELLAVITAORGANICA
Bewakoof
Beyond water
Bibo
BIGMUSCLESNUTRITION
BIOTIQUE
Biryani Blues
BLISSCLUB
BLUE NECTAR
BLUESTONE
BOAT
Boingg
BOLD CARE
BoldFit
BOMBAY SHAVING COMPANY
Bombay Shirt Company
Bombay Trooper
BonOrganik
Borngood
BOULTAUDIO
Brawny Bear
Briefly
BuddsBuddy
BUYWOW
Candes
Canebot
CaratLane
Chaayos
Chai Kings
Chai Point
Chococraft
Chumbak
CLOVIA
Coolberg
Cosmetofood organics
COUNTRY DELIGHT
Creatures of Habit
CROSSBEATS
CULTSPORT
Curefoods
Cushion Pillow
DaMENSCH
Desi Farms
DEYGA
DISCOVER PILGRIM
Dmodot
Dogsee
DOT & KEY SKIN CARE
Dr. Vaidya’s
Drinktales
DRSHETHS
Durafit
EARTH RHYTHM
Earth Tatva
EcoRight
Eggoz
Epigamia
Ethik
FabAlley
FableStreet
FACES CANADA
FASTANDUP
FIREBOLTT
Fittest Club
Fitspire
Flatheads
Flexnest
Flistaa
Flo Sleep Solutions
FOREST ESSENTIALS INDIA
Freedom Tree
Fresh To Home
Freshlings
GHC.HEALTH
Gladful
Go desi
Good Health Company (GHC)
Good Mylk
Gourmet Garden
Gynoveda
HairVeda
Happi Planet
HAPPILO
Happy Nature
Hashcart
Heads Up For Tails
HealthKart
HEALTHXP
HIMALAYA WELLNESS
Himalayan Organics
HK VITALS
House of Zelena
iD Fresh Food
INNOVIST
Jimmy’s Cocktails
JUICY CHEMISTRY
Just Cook
JUST HERBS
Kama Ayurveda
KAPIVA
Karagiri
Khadi Essentials
KHADI NATURAL
Lahori
LAKME
LEAF STUDIOS
Legwork
Lenskart
Lets Dress Up
Licious
Lifelong
LittleBird
Lo! Foods
LOTUS BOTANICALS
Magickles
Maisha
MAMAEARTH
mCaffeine
McTURING
Meera Creations
Melorra
MINIMALIST
MIVI
MOKOBARA
Mosaic Wellness
MOTHER SPARSH
My Fitness Gel
MYGLAMM
Mylo
MYMUSE
MYSLEEPWELL
Nature Pro
Naturewell
Navvayd
Neeman’s Shoes
NEEMANS
NOISE
Nua
NUTRABAY
NutriGlow
Nutrizoe
Nutrova
Open Secret
ORGANIC HARVEST
Origins Nutra
Oxie Nutrition
Oye Happy
OZIVA
PANT PROJECT
PEE SAFE
Pepper Fry
Perfora
Phool
PLANET AYURVEDA
Play Panda
PLUM GOODNESS
PORTRONICS
Poshtick
Power Gummies
PRO2FIT
Rabitat
Rage Coffee
Redwolf
REEQUIL
Renee Cosmetics
Revour Consumers
Ribbon Candy
Rock N Roll Originals
Rubberfy
Sanfe
SanketLife
Sirona Hygiene
Skin Elements
SKINKRAFT
Sleepy Owl
SLEEPYCAT
SleepyCat
Slurrp Farms
Snack Amor
Snackible
Solethreads
Soothe Healthcare
Soulify
Spice Story
STBOTANICA
SteamUp
Studio Beej
SUBLIMELIFE
SUGAR Cosmetics
SUPER BOTTOMS
SUPERTAILS
TagZ
Tea Trunk
Teabox
TenderCuts
The Alt Company
The Ayurveda Co. (T.A.C)
The Beauty Co
THE BODY SHOP
The Body Vitals
THE DERMA COMPANY
The Divine Foods
The Gourmet Jar
The Healthy Company
THE MAN COMPANY
The Moms Co
The Pant Project
THE SLEEP COMPANY
The Souled Store
THE TRIBE CONCEPTS
The Whole Truth Foods
The Woman’s Company
THEMOMSCO
The Wellness Shop
THRIVE
Toothsi
TRAYA HEALTH
Tromko
TRU HAIR AND SKIN
Trustbasket
Uberlyfe
ULTRAHUMAN
Urban Granny
Urban Monkey India
Vahdam Teas
Vantattva Honey
Vaya
Vedaoils
VEDIX
Veeba
VILLAIN
VILVAH
Voylla
WAKEFIT
Water Science
Wellversed
WickedGüd
Wiggles
Wingreens Farms
Wittybrain Toys
Wonderchef
Wooden Street
Wow Skin Science
XYXX
Yoga Brands
Yogabar
Zappfresh
ZEBRONICS
Zingavita
Zissto
ZIVAME
Zouk
Zymrat
PS: We shall keep on adding new brands to this exhaustive list and update the existing ones as we get more and more information about them. Keep visiting this page from time to time.