Branding Boundaries

Delving into the strategies, campaigns, and branding efforts of businesses in the D2C, E-commerce, Retail, and RetailTech sectors, highlighting their impact and significance.

Unlocking India’s D2C Marketing Opportunity: A Guide for D2C Brands and Professionals

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Unlocking India's D2C Marketing Opportunity

The rise of Direct-to-Consumer or D2C brands has transformed the way businesses engage, market, and sell their products to consumers. In India, the D2C sector has witnessed significant growth, with over 600 brands launched since 2016. With the market size projected to reach $100 billion by 2025, it’s crucial for D2C brands, founders, and professionals in India to understand the trends and practical steps required to succeed in this dynamic landscape. In this article, we will explore the driving forces behind India’s D2C boom and provide practical advice for implementing successful strategies.

What Role Does Packaging Play in Creating a Distinctive D2C Brand Identity?

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Role Does Packaging Play in Creating a Distinctive D2C Brand Identity

Packaging and branding are crucial elements for the success of direct-to-consumer (D2C) brands in India. They help create a distinct brand image, drive differentiation in crowded markets, and attract consumers. In this blog post, we will explore the significance of packaging for D2C founders and team members, using examples from successful brands. We will also discuss the importance of aligning packaging with the brand philosophy and avoiding gimmicks.

Unleashing the Power of IPL: Advertising or Sponsoring to Amplify Your Brand and Drive Sales

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JioCinema Sets World Record with IPL 2023 Final

Discover how JioCinema, the digital streaming broadcaster for IPL 2023, achieved a ground-breaking world record with 3.2 crore concurrent viewers during the final match between Chennai Super Kings and Gujarat Titans. Explore the impact of JioCinema’s streaming strategy and the role of MS Dhoni in drawing record-breaking viewership. Additionally, we invite you to share your thoughts on whether you would advertise or sponsor IPL next year to maximize your brand reach or boost product sales.

Unleashing the Power of Branding: Insights from Shashank Mehta

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Insights from Shashank Mehta on How to build a brand.

Join me as I take you on a journey through the captivating podcast titled “How do I build a brand?” by ET Startup School. In this enlightening conversation with Shashank Mehta, Founder and CEO of The Whole Truth Foods, we’ll delve into the world of branding and uncover valuable insights that I’m excited to share with you. Let’s explore the key takeaways from the podcast and learn how to harness the power of branding in our own language.