Industry Insights

In-depth analysis, thought-provoking articles, and interviews with industry experts, shedding light on key developments and future directions within the realms of business and cricket.

How to improve customer Retention and LTV post purchase by customers?

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Improve LTV

In the ever-evolving landscape of direct-to-consumer (DTC) brands, the battle for customer loyalty and lifetime value (LTV) is fierce. You might have a steady stream of customers entering your digital storefront, but the real challenge lies in retaining them for the long haul. If you’re grappling with a high churn rate and an underwhelming LTV, fear not; there are strategies to fortify your customer base and enhance your brand’s staying power.

Navigating India’s Data Protection Bill 2023: A D2C Founder’s Insights

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Data Protection Bill 2023

As a founder of a Direct-to-Consumer (D2C) brand in India, I recognize that in today’s digital landscape, data forms the bedrock of our strategies and customer interactions. The recent spotlight on India’s Data Protection Bill 2023 has ignited conversations across industries. This landmark legislation is designed to safeguard individual privacy rights and regulate digital personal data processing within India. For D2C founders like me, comprehending the implications of this bill on our operations and customer relationships is paramount. In this article, we’ll delve into the key provisions of the Data Protection Bill 2023 from a D2C founder’s perspective and explore how it can impact our businesses.

Learning from SHIVIR event by Shiprocket

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Shivir Event by Shiprocket

I had the privilege of attending Shiprocket’s SHIVIR event in New Delhi, where the future of Indian eCommerce was unveiled. The industry is projected to soar from $75 billion in 2022 to a staggering $350 billion by 2030, with digital payments expected to surge by 88 per cent. Efficient logistics remains a significant challenge, and Shiprocket is recognized as one of the top enablers in this domain. The direct-to-consumer (D2C) market shows tremendous potential, and the Open Network for Digital Commerce (ONDC) could bring about game-changing shifts. Consumer behavior reflects a preference for prepaying and fashion tops the list of preferred categories. Sustainability also takes center stage. The event revealed a promising future for Indian eCommerce, offering exciting opportunities for growth and innovation.

India Emerges as the Leading Wearables Market in 2023

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Score Kua Hua Blog Post

The wearables market in India is experiencing a remarkable surge, positioning the country to claim the coveted title of the world’s largest wearables market in 2023. According to market research firm IDC India, India is expected to account for a significant share of the global shipments, with approximately 130-135 million units, representing around 26% of the total 504.1 million units projected to be shipped worldwide this year. This growth trajectory showcases India’s potential to drive the global demand for smartwatches and hearables, particularly as other major markets like North America and China face saturation amidst macroeconomic challenges.

Get Ready for a Retail Revolution as Big International Retail Brands Coming to India in 2023

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The Rise of International Brands in India

In recent years, India has become a popular destination for global brands. With the post-Covid consumption surge and increasing spending power of Indian consumers, around 24 international brands are expected to enter the Indian market this year. It’s like a cricket match where the best players from around the world want to join the Indian Premiere League (IPL) to win big!

India’s Internet Economy Set to Reach $1 Trillion by 2030, Fuelled by E-commerce: Report

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India's Internet Economy Set to Reach $1 Trillion by 2030, Fuelled by E-commerce

A joint report by Google, Temasek, and Bain & Company predicts that India’s internet economy will experience an impressive six-fold growth, reaching $1 trillion by 2030. The report highlights the dominance of the B2C e-commerce sector, with other segments such as B2B e-commerce, software-as-a-service providers, and online media also contributing significantly to this growth.

The Growing Opportunities in the Indian Jewellery Retail Market

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The Growing Opportunities in the Indian Jewellery Retail Market

Two major developments in the Indian jewellery retail market have caught the attention of industry watchers. Aditya Birla Group is set to invest Rs 5,000 crore in launching its own branded jewellery brand, while Tata Group-owned Titan faces valuation challenges in its plan to acquire the remaining stake in CaratLane. This article explores these significant events and their implications for the industry.

Is Indian D2C Market on the Verge of Explosive Growth?

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Indian D2C Market

Let’s discover the booming Direct-to-Consumer (D2C) market in India and explore whether it is poised for remarkable expansion. With a current value of approximately USD 12 billion in 2022 and projected to surpass USD 60 billion by 2027, the Indian D2C market is showing remarkable potential. Will this market experience explosive growth in the coming years? Let’s delve into the key factors shaping consumer behaviour, the top categories driving the market, and the strategies employed by brands to tap into this burgeoning landscape.