D2C, Digital Commerce, & more
Exploring the world of marketing in both business and cricket, uncovering the tactics, campaigns, and strategies employed to engage audiences and achieve success.
SKU (Stock Keeping Unit) is a fundamental term in the world of selling and inventory management. It serves as a unique identifier for products and enables efficient tracking of inventory. Whether you’re an experienced seller or new to the concept, understanding SKU is crucial for effective stock management and seamless business operations.
The rise of Direct-to-Consumer or D2C brands has transformed the way businesses engage, market, and sell their products to consumers. In India, the D2C sector has witnessed significant growth, with over 600 brands launched since 2016. With the market size projected to reach $100 billion by 2025, it’s crucial for D2C brands, founders, and professionals in India to understand the trends and practical steps required to succeed in this dynamic landscape. In this article, we will explore the driving forces behind India’s D2C boom and provide practical advice for implementing successful strategies.
Explore the concept of India 1, 2, and 3 and understand the significance of purchasing power parity for marketers targeting the diverse Indian consumer market.