Shopsy, the value e-commerce arm of Flipkart, has achieved remarkable growth and success in the last quarter. With an impressive delivery count of 16 million customers, Shopsy has expanded its reach, added more sellers, and witnessed substantial growth in units sold. In this blog post, we will delve into the key highlights of Shopsy’s performance, its focus on tier 2 and tier 3 markets, and the recent changes in its leadership team.
Impressive Delivery Milestone: 16 Million Customers Served
Shopsy, the e-tailer under Flipkart, has proudly announced that it successfully delivered to 16 million customers in the quarter ending on March 31, 2023. This remarkable achievement showcases the brand’s commitment to providing value to its customers and meeting their diverse needs. Shopsy’s hyper-value products, with a majority priced under Rs 200, have resonated with a wide customer base, contributing to its significant customer outreach.
Exponential Growth in Units, Customers, and Sellers
Shopsy has experienced an exceptional growth trajectory, with a threefold increase in units sold, customers served, and sellers on its platform. This impressive growth reflects the increasing popularity and trust placed in the brand by both customers and sellers. Shopsy’s ability to offer a wide range of products at affordable prices has attracted a large number of buyers, leading to the expansion of its customer base and the platform’s overall growth.
Expanding Delivery Reach to 350 New Pin Codes
To further enhance its reach and accessibility, Shopsy has expanded its last-mile delivery to an additional 350 pin codes in the last quarter. This strategic move enables the brand to serve customers in more locations, particularly in tier 2 and tier 3 markets. By extending its delivery network, Shopsy aims to make its value-driven products easily accessible to a wider audience and cater to the evolving needs of customers across different regions.
Focus on Tier 2 and Tier 3 Markets
Shopsy has successfully tapped into the potential of tier 2 and tier 3 markets, with approximately 70 percent of its customers originating from these regions. By offering hyper-value products at affordable prices, Shopsy has captured the attention and loyalty of customers in these markets. The brand’s commitment to understanding and addressing the unique requirements of customers in smaller cities and towns has contributed to its growth and market expansion.
Shopsy’s Contribution to Flipkart Group
Within the Flipkart Group, Shopsy plays a vital role by bringing in over 40 percent of new customers. This significant contribution highlights the value that Shopsy adds to the overall growth and success of Flipkart. As the preferred destination for customers seeking affordable products, Shopsy continues to attract new buyers and strengthen its position within the e-commerce ecosystem.
Leadership Changes at Shopsy
Recently, Shopsy witnessed a change in its leadership team, with Adarsh Menon, the senior VP and head of new businesses at Shopsy, ReCommerce, and Cleartrip, resigning to pursue a new venture. Kapil Thirani, who previously served as Head of Shopsy at Flipkart, will now assume responsibility for the vertical’s operations. These changes mark a new chapter for Shopsy as it continues its growth journey and further strengthens its position in the market.
Conclusion:
Shopsy, the value e-commerce arm of Flipkart, has achieved significant milestones and witnessed remarkable growth in the last quarter. With its impressive delivery count of 16 million customers and expansion into new pin codes, Shopsy continues to cater to the needs
of customers in tier 2 and tier 3 markets. Its focus on affordability and a diverse product range has contributed to its success and played a pivotal role in attracting new customers to the Flipkart Group. As Shopsy embarks on a new chapter with changes in its leadership team, it remains committed to providing value and an exceptional shopping experience to its growing customer base.