Is Indian D2C Market on the Verge of Explosive Growth?
Let’s discover the booming Direct-to-Consumer (D2C) market in India and explore whether it is poised for remarkable expansion. With a current value of approximately USD 12 billion in 2022 and projected to surpass USD 60 billion by 2027, the Indian D2C market is showing remarkable potential. Will this market experience explosive growth in the coming years? Let’s delve into the key factors shaping consumer behaviour, the top categories driving the market, and the strategies employed by brands to tap into this burgeoning landscape.