Packaging

Unlocking India’s D2C Marketing Opportunity: A Guide for D2C Brands and Professionals

by
Unlocking India's D2C Marketing Opportunity

The rise of Direct-to-Consumer or D2C brands has transformed the way businesses engage, market, and sell their products to consumers. In India, the D2C sector has witnessed significant growth, with over 600 brands launched since 2016. With the market size projected to reach $100 billion by 2025, it’s crucial for D2C brands, founders, and professionals in India to understand the trends and practical steps required to succeed in this dynamic landscape. In this article, we will explore the driving forces behind India’s D2C boom and provide practical advice for implementing successful strategies.

What Role Does Packaging Play in Creating a Distinctive D2C Brand Identity?

by
Role Does Packaging Play in Creating a Distinctive D2C Brand Identity

Packaging and branding are crucial elements for the success of direct-to-consumer (D2C) brands in India. They help create a distinct brand image, drive differentiation in crowded markets, and attract consumers. In this blog post, we will explore the significance of packaging for D2C founders and team members, using examples from successful brands. We will also discuss the importance of aligning packaging with the brand philosophy and avoiding gimmicks.