Discover how JioCinema, the digital streaming broadcaster for IPL 2023, achieved a ground-breaking world record with 3.2 crore concurrent viewers during the final match between Chennai Super Kings and Gujarat Titans. Explore the impact of JioCinema’s streaming strategy and the role of MS Dhoni in drawing record-breaking viewership. Additionally, we invite you to share your thoughts on whether you would advertise or sponsor IPL next year to maximize your brand reach or boost product sales.

JioCinema Sets World Record with IPL 2023 Final

JioCinema, the digital streaming broadcaster for IPL 2023, shattered records by attracting an astounding 3.2 crore concurrent viewers during the final match between Chennai Super Kings and Gujarat Titans. This achievement surpasses the previous world record set by Hotstar in 2019, which remained unchallenged for many years.

Dhoni’s Presence Draws Massive Viewership

The matches featuring Chennai Super Kings, led by the legendary MS Dhoni, were the main highlights that drew record-breaking viewership throughout the IPL 2023 season. The final match, in particular, witnessed a new benchmark of 3.2 crore viewers. Dhoni himself achieved milestones on the field, making his 250th IPL appearance and reaching 300 stumpings during the final match.

JioCinema’s Streaming Strategy and IPL Digital Rights

JioCinema secured the digital rights for IPL through a five-year deal until 2027, proving to be a game-changer for the broadcasters. Their strategic decision to provide free streaming for the entire IPL 2023 tournament played a vital role in repeatedly breaking the world record for viewership throughout the season.

Leveraging IPL for Brand Reach and Product Sales

Considering the immense popularity and viewership of IPL, we invite you to share your thoughts on whether you would advertise or sponsor IPL next year to leverage the extensive brand reach and boost product sales. Engage with us and let us know your perspective on harnessing the potential of IPL as a marketing opportunity.