Snitch, a direct-to-consumer (D2C) fashion brand, has made a remarkable stride in the industry by recording a revenue of Rs 120 crore in the fiscal year 2023. This represents a staggering growth of about 250 percent compared to the previous year. With its quirky journey from a B2B clothing manufacturer to a D2C brand, Snitch has become a household name, capturing the hearts of fashion enthusiasts across the country.
From Sewing Threads to Laughing all the Way to the Bank
Snitch’s journey began in 2019 as a B2B clothing manufacturer. Little did they know that destiny had a hilarious twist waiting for them. With the onset of the COVID-19 pandemic, Snitch decided to revamp its business model and ventured into the world of D2C fashion. It turns out that the company made a brilliant move that tickled the funny bone of fashion enthusiasts and investors alike.
Crossing the Million Order Milestone: Snitch’s Recipe for Success
FY23 proved to be a game-changer for Snitch, as it proudly announced crossing the mark of one million orders. To make things even more interesting, 55 percent of these orders came through their mobile application. It seems that Snitch has found the perfect recipe to capture the hearts, and wallets, of fashion-forward consumers.
Unleashing Fashion with a Whiff of Fragrance and a Sparkle of Jewelry
Snitch knows that true fashion lies in the details. To further elevate its brand and add a touch of panache, the company recently expanded into the men’s jewelry category, right after delving into fragrances. With this strategic move, Snitch aims to become a one-stop destination for the trendiest fashion pieces, ensuring that their customers can sparkle and smell fabulous from head to toe.
Going Offline: Snitch’s Store Adventure in Bengaluru
Despite being a digital-first brand, Snitch is ready to step into the physical realm with the launch of its first offline store in Bengaluru. Set to open its doors in July this year, this store promises to be a fashion paradise, where customers can touch, feel, and try on their favorite Snitch outfits. Don’t worry, though; their quirky online presence will remain intact, ensuring that customers get their daily dose of laughter and fashion.
Snitch’s CEO, Siddharth R Dungarwal: The Mastermind Behind the Laughs
Siddharth R Dungarwal, the CEO and founder of Snitch, has a passion for fashion and a knack for humor. With his visionary leadership, Snitch has experienced rapid growth and is geared up for even more promising opportunities in the upcoming financial year. Siddharth’s determination to bring laughter and style to the fashion industry has positioned Snitch as a rising star in the D2C fashion landscape.
A Finale with a Twist: The Shark Tank Connection
Snitch’s journey took an unexpected turn when it appeared on the popular TV show, Shark Tank. In a hilarious twist of fate, the brand managed to secure funding of Rs 1.5 crore, making everyone laugh all the way to the bank. With this injection of capital, Snitch gained the confidence and resources to become the fashion phenomenon it is today.
Conclusion:
Snitch’s rise in the D2C fashion industry has been nothing short of extraordinary. From its humble beginnings as a B2B clothing manufacturer to its current status as a thriving D2C brand, Snitch has captured the hearts of fashion enthusiasts with its quirky approach and humorous undertones. As the company moves forward, it plans to expand its product categories, create larger opportunities, and keep its customers entertained along the way. Snitch is not just a fashion brand; it’s a hilarious journey waiting to unfold. So, hop on board, buckle up, and get ready to laugh and look fabulous with Snitch!