D2C

How to improve customer Retention and LTV post purchase by customers?

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Improve LTV

In the ever-evolving landscape of direct-to-consumer (DTC) brands, the battle for customer loyalty and lifetime value (LTV) is fierce. You might have a steady stream of customers entering your digital storefront, but the real challenge lies in retaining them for the long haul. If you’re grappling with a high churn rate and an underwhelming LTV, fear not; there are strategies to fortify your customer base and enhance your brand’s staying power.

Navigating India’s Data Protection Bill 2023: A D2C Founder’s Insights

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Data Protection Bill 2023

As a founder of a Direct-to-Consumer (D2C) brand in India, I recognize that in today’s digital landscape, data forms the bedrock of our strategies and customer interactions. The recent spotlight on India’s Data Protection Bill 2023 has ignited conversations across industries. This landmark legislation is designed to safeguard individual privacy rights and regulate digital personal data processing within India. For D2C founders like me, comprehending the implications of this bill on our operations and customer relationships is paramount. In this article, we’ll delve into the key provisions of the Data Protection Bill 2023 from a D2C founder’s perspective and explore how it can impact our businesses.

Learning from SHIVIR event by Shiprocket

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Shivir Event by Shiprocket

I had the privilege of attending Shiprocket’s SHIVIR event in New Delhi, where the future of Indian eCommerce was unveiled. The industry is projected to soar from $75 billion in 2022 to a staggering $350 billion by 2030, with digital payments expected to surge by 88 per cent. Efficient logistics remains a significant challenge, and Shiprocket is recognized as one of the top enablers in this domain. The direct-to-consumer (D2C) market shows tremendous potential, and the Open Network for Digital Commerce (ONDC) could bring about game-changing shifts. Consumer behavior reflects a preference for prepaying and fashion tops the list of preferred categories. Sustainability also takes center stage. The event revealed a promising future for Indian eCommerce, offering exciting opportunities for growth and innovation.

Deciding Between Facebook/Instagram Advertising and Google Ads Advertising for New D2C Brands

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Meta or Google Ads for new D2C brands

In the dynamic world of direct-to-consumer (D2C) brands, making the right advertising choices can make or break your success. When it comes to allocating your advertising budget, the decision between Facebook/Instagram and Google ads is crucial. This comprehensive guide will help you navigate this choice and create a winning advertising strategy tailored to your new D2C brand.

Best 200 D2C brands in India in 2023

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Best D2C brands in India in 2023 I ScoreKyaHua.Com

The Direct-to-Consumer (D2C) business model is rapidly gaining traction in India, offering customers better prices, wider product choices, and enhanced customer service. With over 800 D2C startups and a market projected to exceed $100 billion by 2025, the D2C sector is booming. Fashion startups lead the way, capitalizing on India’s burgeoning fashion industry. D2C brands across various sectors prioritize sustainability, transparency, and customer satisfaction, building strong relationships with consumers. At ScoreKyaHua.Com, we present a work in progress list of the best D2C brands in India in 2023, with plans to explore each brand in detail. Stay tuned for future blog posts to discover the innovations and customer-centric approaches driving the success of these D2C brands.

Unlocking India’s D2C Marketing Opportunity: A Guide for D2C Brands and Professionals

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Unlocking India's D2C Marketing Opportunity

The rise of Direct-to-Consumer or D2C brands has transformed the way businesses engage, market, and sell their products to consumers. In India, the D2C sector has witnessed significant growth, with over 600 brands launched since 2016. With the market size projected to reach $100 billion by 2025, it’s crucial for D2C brands, founders, and professionals in India to understand the trends and practical steps required to succeed in this dynamic landscape. In this article, we will explore the driving forces behind India’s D2C boom and provide practical advice for implementing successful strategies.

What Role Does Packaging Play in Creating a Distinctive D2C Brand Identity?

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Role Does Packaging Play in Creating a Distinctive D2C Brand Identity

Packaging and branding are crucial elements for the success of direct-to-consumer (D2C) brands in India. They help create a distinct brand image, drive differentiation in crowded markets, and attract consumers. In this blog post, we will explore the significance of packaging for D2C founders and team members, using examples from successful brands. We will also discuss the importance of aligning packaging with the brand philosophy and avoiding gimmicks.

Your free D2C playbook: Finding The Right D2C Product Or Niche in 2023

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The D2C playbook: Finding The Right D2C Product Or Niche

When starting a direct-to-consumer or D2C business, one of the crucial decisions is finding the right product or niche to focus on. This decision can determine the success and longevity of your business. In this D2C playbook, we will explore the different types of products and niches, and discuss the importance of selecting the right one. We will also revisit the concept of addictive products, as discussed in our previous blog post, to understand their relevance in finding the ideal product or niche for your D2C business.

What Makes Direct-to-Consumer (D2C) Brands Special?

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What Makes Direct-to-Consumer (D2C) Brands Special?

In the ever-evolving world of retail, a new breed of brands has emerged, challenging the traditional norms and rewriting the rules of commerce. Direct-to-Consumer (D2C) brands have revolutionized the way products are brought to market, captivating consumers with their unique approach and disrupting industries once dominated by established players. What sets these brands apart? What makes them special?

Is Indian D2C Market on the Verge of Explosive Growth?

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Indian D2C Market

Let’s discover the booming Direct-to-Consumer (D2C) market in India and explore whether it is poised for remarkable expansion. With a current value of approximately USD 12 billion in 2022 and projected to surpass USD 60 billion by 2027, the Indian D2C market is showing remarkable potential. Will this market experience explosive growth in the coming years? Let’s delve into the key factors shaping consumer behaviour, the top categories driving the market, and the strategies employed by brands to tap into this burgeoning landscape.

Snitch: The Fashion Rebel Making Waves in the D2C World

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Snitch: The Fashion Rebel Making Waves in the D2C World

Snitch, a direct-to-consumer (D2C) fashion brand, has made a remarkable stride in the industry by recording a revenue of Rs 120 crore in the fiscal year 2023. This represents a staggering growth of about 250 percent compared to the previous year. With its quirky journey from a B2B clothing manufacturer to a D2C brand, Snitch has become a household name, capturing the hearts of fashion enthusiasts across the country.

Unleashing the Power of Branding: Insights from Shashank Mehta

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Insights from Shashank Mehta on How to build a brand.

Join me as I take you on a journey through the captivating podcast titled “How do I build a brand?” by ET Startup School. In this enlightening conversation with Shashank Mehta, Founder and CEO of The Whole Truth Foods, we’ll delve into the world of branding and uncover valuable insights that I’m excited to share with you. Let’s explore the key takeaways from the podcast and learn how to harness the power of branding in our own language.