It’s the season of announcement by all big tech companies on how they are going to use AI in their core business. Salesforce has unveiled its latest AI products, Marketing GPT and Commerce GPT, designed to empower marketers and brands with personalized experiences. These innovative tools use generative AI and trusted data to enhance productivity, improve efficiency, and drive customer engagement.
Ball-by-ball commentary
Let’s go through the detailed post
How Generative AI Helps Marketers
Generative AI is a powerful tool that boosts productivity and efficiency for businesses. Many marketers believe it will transform their roles and allow them to focus on more strategic work. However, accuracy and quality are important concerns, and trusted customer data is essential for generative AI to work effectively.
Marketing GPT: Personalized Experiences Everywhere
Marketing GPT is an exciting AI product that enables marketers to create personalized and engaging experiences across all touchpoints. By harnessing the power of generative AI and trusted data from Data Cloud, marketers can work smarter, reduce writing workload, improve ROI, deliver timely messages, and create contextual visual assets.
Commerce GPT: Tailored Commerce Experiences
Commerce GPT is designed to help brands deliver customized commerce experiences at every step of the buyer’s journey. With real-time insights and recommendations generated by Commerce GPT using Data Cloud, brands can automate growth strategies, improve merchant productivity, redefine shopping experiences, and enhance customer loyalty.
Building an AI Ecosystem
Salesforce partners like DEPT®, Media.Monks, NeuraFlash, and Slalom are collaborating to create an AI ecosystem. This ecosystem includes accelerators, large language and data models, and integrations that make it easier and more cost-effective for businesses to implement Marketing GPT and Commerce GPT.
What the Experts Say
According to David Schmaier, President and Chief Product Officer at Salesforce, Marketing GPT and Commerce GPT will revolutionize customer interactions, improve productivity, and enable personalized experiences. Vincent Wauter, CEO of Rossignol, highlights the power of Salesforce’s trusted AI, data, and CRM to drive efficiency and customer loyalty.
Availability of Features
Several features of Marketing GPT and Commerce GPT will be available at different times. Segment Creation and Rapid Segmentation will be generally available in October 2023, while Email Content Creation will be available in February 2024. Rapid Identity Resolution, Segment Intelligence for Data Cloud, and Dynamic Product Descriptions will also be available in October 2023. Commerce Concierge and Goals-Based Commerce will be available in February 2024, with Data Cloud for Commerce already accessible.
Summary in a table (Quick Scorecard)
| FEATURES | AVAILABILTIY |
|---|---|
| Segment Creation | October 2023 |
| Email Content Creation | February 2024 |
| Rapid Identity Resolution | October 2023 |
| Segment Intelligence | October 2023 |
| Dynamic Product Descriptions | July 2023 |
| Commerce Concierge | February 2024 |
| Goals-Based Commerce | February 2024 |
| Data Cloud for Commerce | Available Now |
Presentation time with FAQs:
Let’s revisit the above with the help of some question you may have:
What is Marketing GPT and Commerce GPT?
Marketing GPT and Commerce GPT are AI products introduced by Salesforce that help marketers and brands deliver personalized experiences across various touchpoints in marketing and commerce.
How can Marketing GPT benefit marketers?
Marketing GPT empowers marketers to work smarter with segment creation, reduce writing workload with email content creation, improve marketing ROI with segment intelligence, deliver timely messages with rapid identity resolution and engagement, and create contextual visual assets using Typeface’s generative AI content platform.
What are the advantages of using Commerce GPT for brands?
Commerce GPT enables brands to automate growth and conversion strategies with goals-based commerce, enhance merchant productivity with dynamic product descriptions, and redefine shopping and loyalty experiences with Commerce Concierge.
How does generative AI help businesses in marketing and commerce?
Generative AI accelerates productivity and drives efficiency for businesses in marketing and commerce. It allows marketers to focus on more strategic work, while trusted customer data is essential for accurate and high-quality generative AI outputs.
When will the features of Marketing GPT and Commerce GPT be available?
The availability of features varies. Segment Creation and Rapid Segmentation will be generally available in October 2023, while Email Content Creation will be available in February 2024. Rapid Identity Resolution, Segment Intelligence for Data Cloud, and Dynamic Product Descriptions will also be available in October 2023. Commerce Concierge and Goals-Based Commerce will be available in February 2024, with Data Cloud for Commerce already accessible.
Summary
By providing these user-friendly AI tools, Salesforce aims to empower marketers and brands to deliver personalized and engaging experiences while boosting productivity and customer satisfaction. With the help of trusted data and advanced AI capabilities, businesses can stay ahead in the ever-evolving world of marketing and commerce.
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Declaration: My process creating posts for Score Kya Hua involves conducting research across various media sources to find topics that I believe will be valuable for you. Afterward, I utilize AI tools to merge the gathered information and create an initial draft, which I subsequently revise and edit manually before publishing the final version.