SKH Team

How to improve customer Retention and LTV post purchase by customers?

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Improve LTV

In the ever-evolving landscape of direct-to-consumer (DTC) brands, the battle for customer loyalty and lifetime value (LTV) is fierce. You might have a steady stream of customers entering your digital storefront, but the real challenge lies in retaining them for the long haul. If you’re grappling with a high churn rate and an underwhelming LTV, fear not; there are strategies to fortify your customer base and enhance your brand’s staying power.

Navigating India’s Data Protection Bill 2023: A D2C Founder’s Insights

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Data Protection Bill 2023

As a founder of a Direct-to-Consumer (D2C) brand in India, I recognize that in today’s digital landscape, data forms the bedrock of our strategies and customer interactions. The recent spotlight on India’s Data Protection Bill 2023 has ignited conversations across industries. This landmark legislation is designed to safeguard individual privacy rights and regulate digital personal data processing within India. For D2C founders like me, comprehending the implications of this bill on our operations and customer relationships is paramount. In this article, we’ll delve into the key provisions of the Data Protection Bill 2023 from a D2C founder’s perspective and explore how it can impact our businesses.

SKU numbers: what are they, how to generate SKU numbers and how to use them?

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How to generate SKU Numbers

SKU (Stock Keeping Unit) is a fundamental term in the world of selling and inventory management. It serves as a unique identifier for products and enables efficient tracking of inventory. Whether you’re an experienced seller or new to the concept, understanding SKU is crucial for effective stock management and seamless business operations.

Learning from SHIVIR event by Shiprocket

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Shivir Event by Shiprocket

I had the privilege of attending Shiprocket’s SHIVIR event in New Delhi, where the future of Indian eCommerce was unveiled. The industry is projected to soar from $75 billion in 2022 to a staggering $350 billion by 2030, with digital payments expected to surge by 88 per cent. Efficient logistics remains a significant challenge, and Shiprocket is recognized as one of the top enablers in this domain. The direct-to-consumer (D2C) market shows tremendous potential, and the Open Network for Digital Commerce (ONDC) could bring about game-changing shifts. Consumer behavior reflects a preference for prepaying and fashion tops the list of preferred categories. Sustainability also takes center stage. The event revealed a promising future for Indian eCommerce, offering exciting opportunities for growth and innovation.

India Emerges as the Leading Wearables Market in 2023

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Score Kua Hua Blog Post

The wearables market in India is experiencing a remarkable surge, positioning the country to claim the coveted title of the world’s largest wearables market in 2023. According to market research firm IDC India, India is expected to account for a significant share of the global shipments, with approximately 130-135 million units, representing around 26% of the total 504.1 million units projected to be shipped worldwide this year. This growth trajectory showcases India’s potential to drive the global demand for smartwatches and hearables, particularly as other major markets like North America and China face saturation amidst macroeconomic challenges.

Deciding Between Facebook/Instagram Advertising and Google Ads Advertising for New D2C Brands

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Meta or Google Ads for new D2C brands

In the dynamic world of direct-to-consumer (D2C) brands, making the right advertising choices can make or break your success. When it comes to allocating your advertising budget, the decision between Facebook/Instagram and Google ads is crucial. This comprehensive guide will help you navigate this choice and create a winning advertising strategy tailored to your new D2C brand.

What is Threads App by Instagram?

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Mark Zuckerberg launched a new app called Threads, which aims to compete with Twitter

Mark Zuckerberg launched a new app called Threads, which aims to compete with Twitter. Within hours of its launch, millions of users signed up. Celebrities like Kim Kardashian and Jennifer Lopez, as well as politicians like Alexandria Ocasio-Cortez, joined the platform. Zuckerberg expressed excitement about the app’s rapid growth, and he also took a playful jab at Twitter’s owner, Elon Musk, on Twitter.

Best 200 D2C brands in India in 2023

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Best D2C brands in India in 2023 I ScoreKyaHua.Com

The Direct-to-Consumer (D2C) business model is rapidly gaining traction in India, offering customers better prices, wider product choices, and enhanced customer service. With over 800 D2C startups and a market projected to exceed $100 billion by 2025, the D2C sector is booming. Fashion startups lead the way, capitalizing on India’s burgeoning fashion industry. D2C brands across various sectors prioritize sustainability, transparency, and customer satisfaction, building strong relationships with consumers. At ScoreKyaHua.Com, we present a work in progress list of the best D2C brands in India in 2023, with plans to explore each brand in detail. Stay tuned for future blog posts to discover the innovations and customer-centric approaches driving the success of these D2C brands.

Unlocking India’s D2C Marketing Opportunity: A Guide for D2C Brands and Professionals

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Unlocking India's D2C Marketing Opportunity

The rise of Direct-to-Consumer or D2C brands has transformed the way businesses engage, market, and sell their products to consumers. In India, the D2C sector has witnessed significant growth, with over 600 brands launched since 2016. With the market size projected to reach $100 billion by 2025, it’s crucial for D2C brands, founders, and professionals in India to understand the trends and practical steps required to succeed in this dynamic landscape. In this article, we will explore the driving forces behind India’s D2C boom and provide practical advice for implementing successful strategies.

What Role Does Packaging Play in Creating a Distinctive D2C Brand Identity?

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Role Does Packaging Play in Creating a Distinctive D2C Brand Identity

Packaging and branding are crucial elements for the success of direct-to-consumer (D2C) brands in India. They help create a distinct brand image, drive differentiation in crowded markets, and attract consumers. In this blog post, we will explore the significance of packaging for D2C founders and team members, using examples from successful brands. We will also discuss the importance of aligning packaging with the brand philosophy and avoiding gimmicks.

Founder’s perspective

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During the conversation with my wife, she expressed her dissatisfaction with Country Delight’s paneer delivery over the past week. She has already filed complaints through the company’s app and informed them using my mobile number for the subscription. She mentioned that I might receive a call back and should request a refund due to the … Read more

Your free D2C playbook: Finding The Right D2C Product Or Niche in 2023

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The D2C playbook: Finding The Right D2C Product Or Niche

When starting a direct-to-consumer or D2C business, one of the crucial decisions is finding the right product or niche to focus on. This decision can determine the success and longevity of your business. In this D2C playbook, we will explore the different types of products and niches, and discuss the importance of selecting the right one. We will also revisit the concept of addictive products, as discussed in our previous blog post, to understand their relevance in finding the ideal product or niche for your D2C business.

What Makes Direct-to-Consumer (D2C) Brands Special?

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What Makes Direct-to-Consumer (D2C) Brands Special?

In the ever-evolving world of retail, a new breed of brands has emerged, challenging the traditional norms and rewriting the rules of commerce. Direct-to-Consumer (D2C) brands have revolutionized the way products are brought to market, captivating consumers with their unique approach and disrupting industries once dominated by established players. What sets these brands apart? What makes them special?

Rohit Sharma wants the future of WTC Final formats to be changed, Cummins says no

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Rohit Sharma wants the future of WTC Final formats to be changed, Cummins says no

In this blog post, we’ll talk about the World Test Championship (WTC) Finals between Australia and India, and what the captains had to say about the match. We’ll also explore their opinions on potential changes to the WTC in the future.

Key Moments From The WTC Final in June 2023

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Key Moments From The WTC Final in June 2023

Australia beat India by 209 runs in the World Test Championship (WTC) Finals today at The Oval in England. Remember in the last WTC finals it was New Zealand that defeated the same Indian team in England. In this blog post, let’s explore the thrilling key moments of the WTC Final 2023 cricket match between Australia and India.

Get Ready for a Retail Revolution as Big International Retail Brands Coming to India in 2023

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The Rise of International Brands in India

In recent years, India has become a popular destination for global brands. With the post-Covid consumption surge and increasing spending power of Indian consumers, around 24 international brands are expected to enter the Indian market this year. It’s like a cricket match where the best players from around the world want to join the Indian Premiere League (IPL) to win big!

What is marketing GPT?

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Marketing GPT, introduced by Salesforce, is an AI-powered product that enables marketers to create highly personalized and relevant experiences across various touchpoints. By harnessing the capabilities of generative AI and leveraging trusted data from Data Cloud, Marketing GPT empowers marketers to work smarter, reduce writing workload, improve marketing ROI, and deliver timely messages to their target audience.

Marketing GPT, introduced by Salesforce, is an AI-powered product that enables marketers to create highly personalized and relevant experiences across various touchpoints. By harnessing the capabilities of generative AI and leveraging trusted data from Data Cloud, Marketing GPT empowers marketers to work smarter, reduce writing workload, improve marketing ROI, and deliver timely messages to their target audience.

What is Commerce GPT?

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Commerce GPT, introduced by Salesforce, is an AI-powered solution designed to enable brands to deliver highly customized commerce experiences at every stage of the buyer's journey. By harnessing the power of generative AI and utilizing real-time data from Data Cloud, Commerce GPT empowers brands to automate growth strategies, enhance merchant productivity, redefine shopping experiences, and foster customer loyalty.

Commerce GPT, introduced by Salesforce, is an AI-powered solution designed to enable brands to deliver highly customized commerce experiences at every stage of the buyer’s journey. By harnessing the power of generative AI and utilizing real-time data from Data Cloud, Commerce GPT empowers brands to automate growth strategies, enhance merchant productivity, redefine shopping experiences, and foster customer loyalty.

Myntra Minis by Myntra

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Myntra Minis is a special video platform created by Myntra to give its customers a unique shopping experience. These short videos, also known as “snackable videos,” are designed to be engaging and entertaining while showcasing various products from different categories.

What is Marketing GPT & Commerce GPT by Salesforce?

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Salesforce introduces Marketing GPT & Commerce GPT for marketers

It’s the season of announcement by all big tech companies on how they are going to use AI in their core business. Salesforce has unveiled its latest AI products, Marketing GPT and Commerce GPT, designed to empower marketers and brands with personalized experiences. These innovative tools use generative AI and trusted data to enhance productivity, improve efficiency, and drive customer engagement.

Zomato working on AI-based features to enhance customer experience

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Zomato-working-on-AI-based-features-to-enhance-customer-experience

Food made by humans, deliver by humans (soon may be by drones) and customer care/experience by AI. Yes this is going to be a reality. Zomato, the renowned food and grocery delivery platform, has joined the trend of companies embracing generative artificial intelligence (AI) to enhance their customer experience. With plans to hire experts in machine learning, data science, and natural language processing, Zomato aims to develop AI-based products that integrate into various customer-facing features and backend tools. By leveraging generative AI, Zomato intends to handle increasing loads more efficiently and effectively, ultimately improving its services.

India’s Internet Economy Set to Reach $1 Trillion by 2030, Fuelled by E-commerce: Report

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India's Internet Economy Set to Reach $1 Trillion by 2030, Fuelled by E-commerce

A joint report by Google, Temasek, and Bain & Company predicts that India’s internet economy will experience an impressive six-fold growth, reaching $1 trillion by 2030. The report highlights the dominance of the B2C e-commerce sector, with other segments such as B2B e-commerce, software-as-a-service providers, and online media also contributing significantly to this growth.

The Growing Opportunities in the Indian Jewellery Retail Market

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The Growing Opportunities in the Indian Jewellery Retail Market

Two major developments in the Indian jewellery retail market have caught the attention of industry watchers. Aditya Birla Group is set to invest Rs 5,000 crore in launching its own branded jewellery brand, while Tata Group-owned Titan faces valuation challenges in its plan to acquire the remaining stake in CaratLane. This article explores these significant events and their implications for the industry.

Apple Unveils Vision Pro: A Revolutionary Mixed-Reality Headset

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Apple Unveils Vision Pro: A Revolutionary Mixed-Reality Headset

Discover the ground-breaking features of Apple Vision Pro, a long-awaited mixed-reality headset that seamlessly combines the digital and physical worlds. With its innovative design and spatial operating system, Vision Pro introduces a new era of computing. From an infinite canvas for apps to engaging entertainment experiences and immersive environments, this headset promises extraordinary new possibilities for work, entertainment, and personal connections.

Is Indian D2C Market on the Verge of Explosive Growth?

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Indian D2C Market

Let’s discover the booming Direct-to-Consumer (D2C) market in India and explore whether it is poised for remarkable expansion. With a current value of approximately USD 12 billion in 2022 and projected to surpass USD 60 billion by 2027, the Indian D2C market is showing remarkable potential. Will this market experience explosive growth in the coming years? Let’s delve into the key factors shaping consumer behaviour, the top categories driving the market, and the strategies employed by brands to tap into this burgeoning landscape.

Unleashing the Power of IPL: Advertising or Sponsoring to Amplify Your Brand and Drive Sales

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JioCinema Sets World Record with IPL 2023 Final

Discover how JioCinema, the digital streaming broadcaster for IPL 2023, achieved a ground-breaking world record with 3.2 crore concurrent viewers during the final match between Chennai Super Kings and Gujarat Titans. Explore the impact of JioCinema’s streaming strategy and the role of MS Dhoni in drawing record-breaking viewership. Additionally, we invite you to share your thoughts on whether you would advertise or sponsor IPL next year to maximize your brand reach or boost product sales.

ONDC’s CEO T Koshy Discusses Scaling, Discounts, and Growth Strategy

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ONDC's CEO T Koshy Discusses Scaling, Discounts, and Growth Strategy

T Koshy, the CEO of ONDC, shares insights into the scaling of the open network for digital commerce, the sustainability of discounts, and the long-term growth strategy. Discover how ONDC has expanded its reach, the addition of new categories, and the shift of control to merchants. Gain insights into the future plans of ONDC and the challenges faced in delivering a seamless user experience.

Shopsy the value E-commerce PlatformDelivering Value to 16 Million Customers

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Shopsy: Delivering Value to 16 Million Customers in Q4FY23

Shopsy, the value e-commerce arm of Flipkart, has achieved remarkable growth and success in the last quarter. With an impressive delivery count of 16 million customers, Shopsy has expanded its reach, added more sellers, and witnessed substantial growth in units sold. In this blog post, we will delve into the key highlights of Shopsy’s performance, its focus on tier 2 and tier 3 markets, and the recent changes in its leadership team.

LinkedIn Sales Navigator: New Features for Streamlined Selling

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LinkedIn Sales Navigator: New Features for Streamlined Selling

LinkedIn has recently introduced five exciting updates to its Sales Navigator platform, aimed at enhancing usability and improving the sales experience for both sellers and buyers. In this blog post, we’ll explore these new features that empower sellers to identify opportunities, gain insights into their target audience, and streamline their sales process. From the Account Hub to Product Category Intent, enhanced search functionality, buyer intent filters, and CRM integration, LinkedIn Sales Navigator continues to evolve to meet the needs of sales professionals worldwide.

WhatsApp Security Center: Empowering Users with Safety Measures

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WhatsApp Security Center: Empowering Users with Safety Measures

Brace yourselves, WhatsApp users! The messaging giant has just unleashed its new Security Center, a fortress of digital defense designed to fortify your online safety. Packed with informative resources, this center is your go-to destination for unraveling the secrets behind WhatsApp’s protective layers and empowering yourself with the tools to thwart spammers and unwanted contacts. In this blog post, we’ll take a humorous tour through the newly launched Security Center and explore the arsenal of safety measures and insider knowledge that WhatsApp has in store for its users.

Snitch: The Fashion Rebel Making Waves in the D2C World

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Snitch: The Fashion Rebel Making Waves in the D2C World

Snitch, a direct-to-consumer (D2C) fashion brand, has made a remarkable stride in the industry by recording a revenue of Rs 120 crore in the fiscal year 2023. This represents a staggering growth of about 250 percent compared to the previous year. With its quirky journey from a B2B clothing manufacturer to a D2C brand, Snitch has become a household name, capturing the hearts of fashion enthusiasts across the country.

WhatsApp Introduces Voice Notes as Status Updates: Adding a Personal Touch to Your Chats!

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WhatsApp Introduces Voice Notes as Status Updates

In this blog post, we’ll explore the latest update from WhatsApp, which allows users to set voice notes as status updates. We’ll discuss how this feature adds a personal touch to your chats and makes it more convenient for those who prefer not to type or use graphics. Additionally, we’ll cover other exciting updates, such as the private audience selector, status reactions, status profile rings, and link previews. So let’s dive in and discover how WhatsApp is enhancing the status experience for its users!

Introducing OpenAI’s Latest Feature: Generating Unique URLs for ChatGPT Conversations

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Generate ChatCPT conversation link

OpenAI has recently announced an exciting new feature for ChatGPT, their powerful language model. Users can now generate unique URLs for their conversations, allowing them to easily share specific chat sessions with others. In this blog post, we will delve into the details of this feature, its benefits, and explore how it enhances the collaborative and communicative aspects of ChatGPT.

10 Simple Steps to Learn ChatGPT and Enhance Your Business Communication

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n today's fast-paced digital world, effective communication is key to the success of any business. And with the increasing popularity of chatbots and messaging apps, ChatGPT is becoming an essential tool for businesses to enhance their communication.

In today’s fast-paced digital world, effective communication is key to the success of any business. And with the increasing popularity of chatbots and messaging apps, ChatGPT is becoming an essential tool for businesses to enhance their communication. ChatGPT is an AI-powered language model that enables businesses to create chatbots that can converse with customers, provide support, and carry out various tasks autonomously. But how can you learn ChatGPT and use it to improve your business communication? In this article, we’ll outline 10 simple steps that will help you get started with ChatGPT and take your business communication to the next level. Whether you’re a business owner, marketer, or customer support agent, these steps will equip you with the knowledge and skills you need to create engaging chatbots that can meet your customers’ needs and drive business growth. So, let’s dive in and discover the power of ChatGPT!

Unleashing the Power of AI in SEO Writing: How to Optimize Your Content for Maximum Impact

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The Future of AI in SEO Writing

In today’s digital age, search engine optimization (SEO) is crucial for businesses to increase their online presence and attract more customers. With the rapid advancements in technology, artificial intelligence (AI) is now playing a pivotal role in SEO writing. AI-powered tools are helping writers to create content that is not only optimized for search engines but also engages readers. In this article, we will explore the power of AI in SEO writing and how it can help you to create content that resonates with your audience. From keyword research to content optimization, we will provide you with actionable tips and strategies to unleash the full potential of AI in your writing. Whether you are a seasoned writer or a beginner, this guide will equip you with the knowledge and tools needed to take your content to the next level. So, let’s dive in and discover how AI can help you to optimize your content for maximum impact!

WhatsApp’s New Editing Magic: Fixing Mistakes and Crafting Perfect Messages!

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Edit WhatsApp messages

In a surprising turn of events, Mark Zuckerberg, the tech genius behind WhatsApp, has recently unveiled a ground-breaking feature that will leave users ecstatic. Brace yourselves as we dive into the world of message editing, where you can now rectify those embarrassing typos or rethink that questionable decision moments after sending a message. Join us as we explore how this new functionality empowers users to take control of their conversations and inject some humour into their chats!

Dhoni’s Surprise Twist: The Unretiring Super Captain!

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Dhoni's Surprise Announcement: One More Season for the Fans

After leading the Chennai Super Kings to their fifth IPL title, MS Dhoni left fans in awe by revealing his unexpected plan to extend his cricketing career. Despite the perfect opportunity to retire on a high note, Dhoni aims to return for another season, citing his desire to “gift” his loyal supporters with more thrilling cricket. His decision showcases his unwavering dedication to the game and his deep appreciation for the overwhelming love and affection he has received. Dhoni’s commitment to another season promises to bring joy and excitement to fans worldwide.

Unleashing the Power of Branding: Insights from Shashank Mehta

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Insights from Shashank Mehta on How to build a brand.

Join me as I take you on a journey through the captivating podcast titled “How do I build a brand?” by ET Startup School. In this enlightening conversation with Shashank Mehta, Founder and CEO of The Whole Truth Foods, we’ll delve into the world of branding and uncover valuable insights that I’m excited to share with you. Let’s explore the key takeaways from the podcast and learn how to harness the power of branding in our own language.

India’s E-commerce Market: The Battle for Dominance Begins!

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India's E-commerce Market: The Battle for Dominance Begins!

Brace yourselves for an epic showdown in the world of Indian e-commerce! As the market gears up to almost double its size by 2025, the top players are preparing for a fierce battle of dominance. Get ready to dive into the intriguing details and discover who might emerge victorious in this comical clash of titans according to a report by brokerage firm Bernstein.

Welcome to ScoreKyaHua.com!

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Welcome to Score Kya Hua

Scorekyahua.com: Your Ultimate Destination for Unlocking Success. Discover expert guidance, valuable resources, and proven strategies to elevate your game, achieve excellence, and reach new heights of triumph. Whether you’re an athlete, student, professional, or aspiring individual, Scorekyahua.com empowers you to unleash your full potential and conquer your goals. Join our thriving community and embark on a transformative journey towards success.